Head of GTM, Antidepressants Support App

Pink Elephant is a venture builder and investment company developing an ecosystem of progressive mental health solutions across media, diagnostics, e-commerce, telemedicine and technology.

One of its key portfolio products is Claro, an early-stage AI-powered mental health app supporting people who take antidepressants. Claro helps users track their progress, understand side effects, prepare for medical appointments and feel better supported throughout their treatment journey.

As Head of GTM, you will own Claro’s go-to-market strategy and help take the product from its early stages to repeatable, sustainable growth.

This is a hands-on, zero-to-one leadership role encompassing user discovery, product positioning, acquisition, activation, retention and monetisation. You will identify where Claro has the strongest product-market fit, test and validate growth channels, and build a scalable growth engine while maintaining trust, privacy and compliance within a sensitive mental-health category.

Key responsibilities

• Lead structured user research and discovery to identify Claro’s strongest customer segments.

• Develop and test the product’s positioning and messaging.

• Use retention, cohort and behavioural data to strengthen product-market fit.

• Test organic, paid, content and referral acquisition channels.

• Own app store optimisation and implement paid user acquisition when channel fit has been established.

• Establish privacy-compliant attribution and performance measurement.

• Own the complete customer journey from installation and activation through to trial and subscription.

• Develop lifecycle marketing, pricing, paywall and trial strategies.

• Build a lean growth team and work closely with product, data and senior leadership.

Initial outcomes

Within the first three months, the successful candidate will be expected to:

• Develop an evidence-based product-market fit thesis for Claro.

• Define the priority user segment and validate the product’s positioning.

• Establish a reliable retention benchmark.

• Validate at least one repeatable acquisition channel against target customer acquisition and lifetime value metrics.

• Increase organic installations through app store optimisation, content and referral activity.

• Implement a reliable, privacy-compliant measurement and reporting system.

• At least six years’ experience in growth or go-to-market roles for consumer mobile applications.

• Hands-on experience taking an early-stage product through, or close to, product-market fit.

• A strong record of channel discovery, positioning experiments and converting retention signals into repeatable acquisition.

• Practical experience with app store optimisation and paid user acquisition at scale.

• Strong data fluency, including cohort analysis, CAC-to-LTV modelling, attribution, retention and incrementality testing.

• Experience with mobile growth tools such as AppsFlyer or Adjust, Meta, Google UAC, Apple Search Ads, TikTok, Mixpanel or Amplitude, Firebase and GA4.

• Experience launching consumer applications in the US and/or Western Europe.

• An understanding of app-store dynamics and privacy regulations, including ATT and GDPR.

• Genuine interest in mental health and mission-driven products.

• Ability to balance commercial growth with user trust, privacy and regulatory compliance.

• Healthtech, wellness or other regulated B2C experience is desirable but not essential.

• Personal experience of taking antidepressants is highly preferred.

• Fully remote working across the UK and Europe.

• Ownership of the go-to-market strategy for an early-stage mental health product.

• Opportunity to build and lead a lean growth team.

• Direct collaboration with product, data and senior leadership.

• Mission-driven work focused on improving people’s experience of antidepressant treatment.